Magazine Adverts

Compared to the CD promo pack, we used completely different pictures. On the CD cover we focused more on the band. On the magazine Adverts we focused on different areas. We focused more on the actually meaning of the Album title rather than the band. On the first advert (Top) we mentioned and stated the band name, the album name and the "Hit single". We did this because as our music video and song was "I Disappear" we decided to use a picture that helps relates back to the actual song and video rather than back to the artists. To do this, we made the main character fading to help emphasize and remind the audience the music video and song. We thought this idea of the advert was good as it contained for once a bright background and it gave off a friendly vibe as to say that the song and music video was good and that the band isn't all the time "dark, depressing and aggressive" like most rock/metal songs and music videos are. We mentioned a release date for the album along with a 5 star rating quoted from a real metal magazine called "Metal Hammer". the background we chose was a location that we used in the music video which again is to bring us back to the video.
The second advert (Bottom) we used was a very dark, aggressive and typical metal theme. We took a picture of a my back as i have a tattoo which we thought would look good as a type of "Emblem" for the band. The colours we used in this advert was black and grey to give off the metal vibe. We also decided that on this advert we kept it simple and to the point but at the same time, keep it a sort of mystery due to the simpleness of it. We included the text: "The end is near" as again it related to the album title "Lightning Fear". We wanted to emphasise the album in different ways and so we came up with the two ideas that are our magazine adverts. In both adverts we displayed in the bottom right corner the album front cover to again promote the album. The main reason why we came up with two ideas for adverts was because we created the first one (Top) for normal music magazines as it was calm and friendly, and we created the second one (Bottom) for specific metal magazines such as Metal Hammer and Kerang because of its dark colours and aggressive and morbid vibe. We didnt want to use pictures of the band as we thought we had used them to many times on the CD and decided to have a variation.